BRND.ME, previously known as Mensa Brands, has completed the sale of its MEN brand to a strategic buyer as part of its portfolio optimization strategy. The MEN brand, focused on men’s fashion, was one of the company’s early acquisitions and had grown significantly under its ownership, expanding both product lines and retail presence across online and offline channels.
This sale aligns with BRND.ME’s broader plan to concentrate resources and efforts on its core brands that offer greater growth potential. The company’s founder highlighted that divesting MEN will allow BRND.ME to focus on scaling its digital-first brands and leveraging technology to accelerate their development.
While the identity of the buyer remains undisclosed, the acquisition is expected to complement the buyer’s existing portfolio and open up new growth opportunities within the men’s fashion segment. The move reflects a wider industry trend where companies are streamlining their brand portfolios to focus on strategic priorities and sustainable growth.
With this transaction, BRND.ME aims to strengthen its position in the competitive e-commerce market, continuing its mission to build a tech-led house of brands that delivers value to consumers and stakeholders alike.
