The Telecom Regulatory Authority of India (TRAI) has taken a bold step to protect mobile users from spam. It has launched a Digital Consent Management Platform to stop unwanted calls and promotional messages.
This platform gives full control to mobile users. Companies will now need to ask for your clear and direct permissionbefore they can send promotional SMS or make marketing calls. If you say no, they must stop. You can also withdraw your consent anytime.
The platform is now being tested in a pilot phase. It starts with banks and telecom providers. Soon, other industries like ecommerce and insurance will also be brought under this system.
This new process is safe, secure, and easy to use. The system stores your permissions on a secure digital platform managed by telecom companies. When you give consent, it is recorded in real time. When you take it back, the system updates instantly. This means no more spam from companies you’ve opted out of.
TRAI has made it clear—no consent, no calls
This move will also help reduce fraudulent calls. Many fake messages claim to be from banks or companies and try to steal personal data. With the new platform, only verified and approved messages will be allowed. It will be much harder for scammers to reach you.
Telecom operators will also run public awareness campaigns. These campaigns will teach people how to give or cancel permission easily. Users can do this via apps, websites, or even SMS.
TRAI has been working hard to stop spam for years. It has already blocked over 2 million fake calls and thousands of spam SMS. But now, with this platform, the power is in your hands.
The Digital Consent Management Platform is a big win for every mobile user in India. It ensures privacy, safety, and peace of mind. And most importantly, it lets you decide who can contact you.
