Zepto and Fast&Up have launched an initiative to support over 1 lakh delivery partners this summer. This collaboration aims to distribute hydration supplements across Zepto stores in more than 80 cities.
As temperatures rise, the need for hydration becomes crucial for these frontline workers. Each delivery partner typically spends 5-7 minutes per run, navigating residential routes to meet the 10-minute delivery promise. Despite having access to resting areas at stores, outdoor exposure remains a challenge.
Vikas Sharma, COO of Zepto, emphasized the importance of prioritizing the well-being of delivery personnel. He stated, “Our delivery partners ensure our promise of speed, and it’s our responsibility to ensure their well-being.”
Fast&Up’s hydration packets will provide essential electrolytes, vitamins, and minerals to combat dehydration and fatigue during the sweltering summer months. Varun Khanna, CEO of Fast&Up, expressed pride in partnering with Zepto, stating that this initiative aligns with their mission to empower everyday heroes.
The program also featured Bollywood star Varun Dhawan, who engaged with delivery partners in Mumbai. He acknowledged their hard work and commitment to quick commerce while promoting the importance of hydration.
Fast&Up Reload is designed to replenish energy and prevent dehydration effectively. This partnership sets a new standard for brands looking to make a positive impact on the lives of those who keep India’s fast-paced delivery system running smoothly.
