In a significant development, Rudra Prasad Kasturi has resigned from his position as the Chief Strategy Officer for Digital Business at the India Today Group, effective from the close of business on February 28. The media conglomerate confirmed his departure in a brief statement, revealing that Kasturi is leaving to pursue other opportunities.
Kasturi’s resignation comes exactly one year after he joined the India Today Group, underscoring his pattern of relatively short but impactful tenures at major media houses in India. Prior to joining India Today, he held leadership positions at The Times of India Group and Times Internet, further establishing his reputation as a seasoned executive in the media sector.
Industry observers have noted the symmetry in Kasturi’s career trajectory, particularly the consistency of his one-year stint at India Today, which mirrors his previous seven-month role as Chief Growth Officer at Bennett Coleman & Co. Ltd. This pattern of brief tenures has led some to question whether longevity in the fast-paced digital media industry is increasingly being measured in months rather than years.
During his time at India Today, Kasturi was responsible for driving the company’s digital strategy, a critical aspect of the group’s continued expansion in an increasingly competitive media landscape. His leadership in this domain was seen as vital in helping the company adapt to the rapidly evolving digital ecosystem, despite his relatively short time in the role.
At present, the company has not announced a successor for Kasturi. The departure of such a key executive raises questions about the future direction of the group’s digital business strategy, but insiders suggest that the search for a new leader is already underway.
Kasturi’s exit marks another chapter in the dynamic and often transient world of media leadership, where high-profile executives frequently move on to new ventures after brief but significant stints. As digital media continues to evolve, the question remains whether industry veterans like Kasturi will continue to shape its future or if a new wave of leadership will take the reins.
