In a major leadership move, Honasa Consumer, the parent company of personal care unicorn Mamaearth, has appointed Yatish Bhargava as its new Chief Business Officer (CBO). The appointment is effective from June 17, 2025, and marks a strategic step in Honasa’s vision to scale operations and drive multi-brand growth across India and global markets.
Yatish Bhargava brings with him rich experience in consumer business, e-commerce, and retail strategy. He most recently served as the Business Head for Home and Furniture at Flipkart, where he led category expansion, supply chain optimisation, and profitability. Before Flipkart, he spent nearly a decade at Hindustan Unilever, handling key sales and distribution roles across regions. He is an alumnus of IIM Lucknow with a focus on marketing, strategy, and operations.
At Honasa, Bhargava will be responsible for driving business performance across the company’s diverse portfolio, which includes Mamaearth, The Derma Co., Aqualogica, BBlunt, and The Moms Co. He will oversee operations across D2C platforms, online marketplaces, offline retail, and export channels. This appointment signals Honasa’s deeper push into omnichannel expansion and operational excellence.
The company stated that Bhargava’s deep understanding of consumer behavior, category strategy, and digital commerce makes him a strong fit for its next phase of growth. His leadership is expected to strengthen Honasa’s vision of building purpose-led, millennial-focused brands that are backed by innovation and sustainability.
This leadership change comes at a crucial time for Honasa, which is eyeing accelerated scale and deeper penetration into tier II and tier III markets. As competition intensifies in the beauty and personal care segment, Honasa’s decision to bring in an operations-focused leader signals its intent to sharpen execution, enhance product delivery, and deepen market presence.
Bhargava’s appointment also aligns with Honasa’s IPO preparedness journey. Industry insiders suggest that the company is in advanced stages of planning its next public market move. With a strong leadership bench now in place, Honasa appears focused on building long-term value and investor confidence.
Commenting on the appointment, Honasa said, “Yatish Bhargava’s proven track record in scaling businesses and his ability to lead with agility will help drive our next chapter of growth. We look forward to his contributions in strengthening our business operations across all channels.”
Honasa has rapidly emerged as a leading house of brands in India’s direct-to-consumer (D2C) landscape. Its flagship brand Mamaearth has built a strong recall for toxin-free products, eco-conscious practices, and transparent marketing. With Bhargava stepping in, the company is looking to streamline operations, accelerate innovation, and strengthen customer trust.
As the D2C market in India becomes more competitive and consumer-centric, experienced leaders like Yatish Bhargava are set to play a crucial role in driving agile and inclusive growth. His entry at Honasa marks a new chapter for the company as it sharpens focus on scalability, sustainability, and stakeholder value.
