Assiduus Global, an AI-powered cross-border e-commerce accelerator, has raised $25 Mn in a pre-Series B funding round led by Bajaj Finserv, as it looks to deepen its global footprint and strengthen its technology stack.
The round also saw participation from Uncorrelated Ventures, Aaruha Technology Fund, and Vikash Agarwal of the Rupa Family Office, among other investors. The latest infusion comes over three years after the Bengaluru-based startup raised $15 Mn in its Series A round in October 2022, led by Pulsar Capital.
The company plans to deploy the fresh capital to enhance its AI and data capabilities, expand into key international markets including the Middle East, Europe, and Asia-Pacific, and build strategic partnerships with enterprises as well as government bodies.
Founded by Somdutta Singh, Assiduus Global operates an AI-driven middleware platform that enables brands to scale their global e-commerce operations. Its offering spans cross-border distribution, supply chain management, fulfillment, compliance, and performance tracking, positioning itself as a full-stack enabler for digital commerce expansion.
The startup currently supports more than 150 enterprise brands across 20 countries and integrates with over 18 global marketplaces and quick commerce platforms. Its asset-light model combines proprietary software, data intelligence, and execution infrastructure, allowing brands to enter and operate in international markets without heavy upfront investments.
Assiduus claims strong business momentum since its last funding round. The company has reported a fourfold increase in revenue and a threefold jump in valuation during this period. Notably, it has remained profitable at the PAT level for the past seven years, a rare feat among high-growth, tech-enabled startups.
Headquartered in Atlanta, Assiduus has built a global presence with operations spanning India, the UAE, the UK, Denmark, and other international markets. The company’s expansion strategy reflects a growing demand among brands to tap cross-border e-commerce channels amid rising digital adoption and fragmented global supply chains.
The funding also highlights increasing investor interest in AI-led commerce infrastructure startups that enable brands to scale globally without building their own logistics or distribution networks from scratch. As cross-border e-commerce gains traction, platforms like Assiduus are positioning themselves as critical enablers in simplifying market entry, regulatory compliance, and multi-platform selling.
With fresh capital and a profitability track record, Assiduus now appears well-positioned to accelerate its next phase of growth while strengthening its foothold in key global markets.
