FirstClub, a new player in India’s burgeoning quick commerce sector, has secured $8 million in seed funding. Founded by Ayyappan R, the former CEO of Cleartrip, the startup has garnered support from Accel and RTP Global as co-leads, alongside investors such as Flipkart co-founder Binny Bansal, CRED founder Kunal Shah, and Myntra founder Mukesh Bansal.
Launched in August 2024, FirstClub is building a member-only retail platform that emphasizes fast delivery of premium products. The fresh funds will be used to bolster its technology, develop an omnichannel retail approach, and diversify its product catalog. The service is set to debut by mid-2025 with offerings like fresh produce, dairy, packaged foods, and supplements.
Ayyappan R highlights FirstClub’s focus on quality as its defining feature. “We aim to curate an exclusive range of premium goods that often go unnoticed on conventional platforms,” he said. This approach positions the company to lead the premium quick commerce niche.
A Competitive Market with Growing Potential
India’s quick commerce market is heating up, with established names like Flipkart and Myntra unveiling rapid delivery services such as Flipkart Minutes and M-Now. FirstClub seeks to stand out by blending speed with exclusivity through its subscription-based model, offering members unique products and competitive pricing.
As this sector expands, FirstClub’s commitment to quality and convenience could redefine shopping experiences for discerning Indian consumers.
