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Apple Car Launch Delayed to 2028; to Arrive With Limited Self-Driving Capabilities: Report

Apple is reportedly adjusting its strategy for entering the electric vehicle (EV) market, moving away from its initial plan to develop a fully autonomous car. Instead, the company is said to be focusing on launching an EV with limited connected car features. This shift in approach is accompanied by a delay in the expected launch date, with Apple’s first electric vehicle now projected to debut no earlier than 2028.

The project, known by internal names such as Titan and T172, commenced nearly a decade ago, according to sources familiar with the matter cited by Bloomberg. Despite significant investments in research and development for hardware and software, including the absence of a prototype, Apple’s board reportedly pressured the company to recalibrate its ambitions for the project.

Originally aiming for a Level 5 self-driving car—full automation—Apple has scaled back its goals to Level 4, and ultimately to Level 2+ automation, which involves partly automated driving. This level of automation is akin to the features currently offered by other automakers, such as Tesla’s Autopilot feature.

In the Level 2+ automation model, drivers are required to be seated and monitor the road actively, ready to take control of the vehicle when necessary. This represents a departure from the initial vision of a fully autonomous driving experience.

The purported launch date of Apple’s electric vehicle has also been pushed back by an additional two years, with the company now aiming for 2028. The revised strategy and delayed timeline indicate the challenges and complexities Apple faces in the highly competitive and rapidly evolving electric vehicle market.

In contrast, Chinese tech company Xiaomi recently unveiled its first electric vehicle, the SU7 electric car, signaling its entry into the automotive sector. Xiaomi’s CEO, Lei Jun, expressed ambitions for the company to become one of the world’s top 5 automakers during the vehicle’s launch event in December.

As Apple navigates the evolving landscape of electric vehicles, the company’s decision to prioritize connected features over full autonomy reflects the complexities and practical considerations inherent in developing and bringing an innovative product to market. The revised approach positions Apple’s upcoming EV more in line with current industry standards for automated driving features.

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