Apple enthusiasts and tech aficionados, the wait is finally over. Apple has officially revealed its much-anticipated next-generation M3 family of chips, signaling a significant leap in performance and efficiency. These chips are set to power the 2023 editions of the 14- and 16-inch MacBook Pro laptops, as well as the iMac all-in-one desktop. However, in a surprising move, the company has discontinued the 13-inch MacBook Pro.
The M3 lineup features three new chips, all based on cutting-edge 3-nanometer technology: the M3, M3 Pro, and M3 Max. Apple aims to push the boundaries of what Mac computers can achieve, and these chips are at the forefront of that vision. The devices are available for pre-order starting today, October 30, with general availability set for November 7.
Pricing and Models
Apple’s new offerings are a mix of familiar favorites and exciting innovations. Here’s a breakdown of the key models and their starting prices:
- 14-inch MacBook Pro with M3 chip: Starting at Rs 1,69,900.
- 14-inch MacBook Pro with M3 Pro chip: Starting at Rs 1,99,900.
- 16-inch MacBook Pro with M3 chip: Starting at Rs 2,49,900.
- 24-inch iMac: Starting at Rs 1,34,900.
These new prices reflect Apple’s commitment to delivering top-tier performance while offering a range of options for various budgets.
While the external design of the new devices remains largely unchanged, Apple has introduced a striking new “space black” color option exclusively available for the MacBook Pro models equipped with M3 Pro and M3 Max chips. This addition adds a touch of elegance to the familiar sleek Apple aesthetic.
Furthermore, the M3-powered MacBook Pros continue to offer a remarkable audio and visual experience with their six-speaker setup and spatial audio support, dynamic head tracking, a studio-quality three-mic array, and a 1080p webcam. These features ensure that users can enjoy the same high-quality audio and video experiences they’ve come to expect from Apple.
Goodbye to the 13-inch MacBook Pro
In a bold move, Apple has decided to discontinue the 13-inch MacBook Pro, signaling a strategic shift towards larger and more powerful laptops. This move aligns with the company’s commitment to providing users with high-performance computing experiences, especially for professionals who require top-notch power and capabilities.
Apple fans and potential buyers can start placing their orders today, October 30, 2023, with delivery and general availability slated for November 7, 2023. This provides eager customers with a brief window to secure their new Mac devices and be among the first to experience the groundbreaking performance offered by the M3 family of chips.
In summary, Apple’s latest announcement showcases a significant step forward in the world of computing, driven by the power and efficiency of the M3 chips. The refreshed MacBook Pro and iMac models are expected to cater to the needs of a diverse user base, from creative professionals to everyday consumers, and set the stage for a new era of innovation and performance in the Apple ecosystem.