SarvaGram Bags $67 Mn in Series D Funding

Rural-focused fintech platform SarvaGram has raised $67 million (approx. INR 565 crore) in its Series D funding round, marking a pivotal moment in its journey to reshape the financial ecosystem in semi-urban and rural India. The funding comes at a time when demand for structured credit in rural areas is surging, but remains underserved by traditional banking and lending systems.

With this latest capital infusion, SarvaGram is looking to solidify its position as a leading household-centric rural fintech. The company’s business model centers around enabling structured credit and other financial services for rural households, not just individuals — a distinction that has allowed it to better assess and serve the unique income dynamics of rural India.

Business Model Rooted in Household Economics

Founded by Utpal Isser and Sameer Mishra, SarvaGram has created a differentiated model by segmenting rural households into key economic groups: salaried earners, farm owners, and small businesses. Its lending offerings are designed to cater to these categories through a mix of secured and unsecured loans, including those for personal use, agriculture, home improvement, and income-generating assets like farm machinery.

Unlike urban-centric fintechs that often depend on digital-only channels, SarvaGram blends digital tools with physical infrastructure. With over 150 branches spread across Maharashtra, Gujarat, Karnataka, Rajasthan, and Madhya Pradesh, the company ensures a high-touch customer engagement model. This hybrid approach allows it to reach communities that remain outside the coverage of conventional financial institutions.

SarvaGram’s lending book is largely collateral-backed, with close to 70% of its loans secured against property. This significantly reduces its risk exposure and positions it as a more stable credit provider in rural areas. Its overall assets under management (AUM) now stand at approximately INR 1,200 crore, reflecting growing adoption and repayment confidence among its customer base.

Capital to Power Expansion, Technology and Deeper Inclusion

The fresh funds will be used strategically across several core initiatives. A key focus is enhancing the company’s tech stack — particularly data analytics and credit modeling capabilities. SarvaGram leverages household-level data, which enables it to go beyond traditional credit scores and assess creditworthiness based on cash flows, assets, and earning potential across multiple family members.

Another portion of the funding will go toward expanding its distribution network, with plans to increase its branch presence and reach deeper into India’s Tier 3 and 4 markets. This expansion is expected to not only bring more customers into the formal credit ecosystem but also offer them access to other value-added services such as farm mechanization support, crop and health insurance, and consumer goods financing.

Additionally, SarvaGram is exploring partnerships with agritech firms, insurance providers, and regional MSME hubs to create bundled solutions that go beyond lending and address broader livelihood challenges in rural areas.

The investor participation in this round signals strong confidence in SarvaGram’s long-term vision and execution capability. Backers see potential in a business that is tapping into one of the largest untapped financial markets in India — rural middle-income households that are aspirational, credit-hungry, and often overlooked.

As SarvaGram builds scale, it is positioning itself not just as a lender, but as a full-stack rural financial services provider. Its integrated approach — combining credit, technology, and grassroots distribution — gives it a unique edge in a sector that has traditionally been fragmented and underserved.

With this Series D round, the company is now well-capitalized to accelerate its mission of financial empowerment and inclusion. As rural consumption and digitization continue to rise, SarvaGram’s bet on household economics, tech-enabled lending, and regional diversification could define the next phase of growth for India’s rural fintech landscape.