A wave of consumer activism is sweeping across X, formerly known as Twitter, as the hashtag #BoycottAmazon trends strongly among Indian users. The campaign calls for a month-long boycott of Amazon India from June 7 to July 7, triggered by allegations that the e-commerce giant is selling an eBook titled Kali Ma which features an image of the Hindu goddess Kali in a way many find disrespectful.
The boycott movement gained momentum after a video highlighting the controversial depiction of the goddess circulated widely online, stirring outrage and sparking a unified response from users on social media. Voices like @ProudHindu__108 and @Jai_Shree_Ram_G have urged consumers to stop placing orders on Amazon India, emphasizing the importance of respecting Indian culture and traditions.
Many supporters view the boycott as a protest against Amazon’s perceived insensitivity toward Indian cultural sentiments. User @PaapiPunyatma posted a strong message, urging a full month of boycott so Amazon can “understand how important it is to respect the Culture and Tradition of any Country.” The campaign has since become a rallying point for many Hindus who see it as a call for unity and a demand for greater corporate accountability when it comes to local customs and values.
#BoycottAmazon for an entire month so as @amazonIN @amazon is able to understand how important it is to respect the Culture and Tradition of any Country and Civilians of that Country.. Details in post below https://t.co/X8jSTj93zy pic.twitter.com/QZZx2zpOfX
— やคค℘i やuภℽคtmค ☠ ᵀᴹ°᭄ (@PaapiPunyatma) June 10, 2025
Amazon has yet to respond publicly to the boycott or the specific concerns related to the eBook. This development adds to ongoing consumer-led movements targeting Amazon on various issues, including earlier campaigns by groups like The People’s Union USA, which challenged the company over diversity, equity, and inclusion policies.
While the actual economic impact of the boycott remains to be seen, the movement highlights the rising influence of consumers using social media platforms like X to hold global corporations accountable. It also underscores the critical need for cultural sensitivity in multinational marketplaces where local traditions and sentiments must be respected.
