In a significant move aimed at reshaping the agricultural technology landscape and fortifying financial stability across the agricultural value chain, Ninjacart, India’s premier agri-platform, has revealed a striking brand transformation. This marks a pivotal moment in the company’s quest to usher in a brighter and more sustainable future for all stakeholders involved in the agricultural ecosystem.
The revamped Ninjacart brand represents more than just a superficial facelift. It encapsulates the diverse facets of the organization, including its legacy, technological prowess, human capital, domain expertise, and key partnerships, which collectively generate value for its clientele. The vibrant color palette adopted in the rebrand mirrors the natural world’s elements and the promising prospects of the agricultural community, emphasizing the interconnectedness of the food supply chain.
The central message, “Behtar Kal ka Saathi” or “Partners for a better tomorrow,” embodies the brand’s vision of forging “Better Lives for Every Agri Citizen.” This underscores Ninjacart’s dedication to improving livelihoods, opening doors to opportunities, and fostering a sustainable and prosperous future for all individuals within the value chain.
This commitment extends to affiliated brands under the Ninjacart umbrella, such as Ninja Mandi, employing technology and innovation to drive growth within the reseller ecosystem; Ninja Global, serving as a dynamic hub for secure global trade by uniting buyers, sellers, freight forwarders, and financial partners; Ninja Kirana, devoted to accelerating the growth of small business owners, and Ninja Kisaan, concentrating on improving the lives of farmers through innovative solutions.
Hemanth Vasudevan, Head of Marketing at Ninjacart, stated, “With over eight years of dedication, Ninjacart’s transformation from a fulfillment-centric business into a marketplace platform is now mirrored in our revamped brand focusing on commerce, credit, and more. In the campaign, we are lifting the veil off the unsung heroes who run an invisible relay race every day to make sure delicious food reaches our plates. This film is a tribute to all the agri citizens who have trusted us in the past 8 years and have made us who we are today.”
Vasudevan added, “The rebranding reinforces our commitment as ‘True Partners’ for every agri stakeholder in the agricultural value chain, whether a farmer, trader, retailer, importer, or exporter. We’re dedicated to providing commerce, credit, and fulfillment opportunities, building stronger relationships with existing clients and resonating with potential partners who share our vision. Our mission is clear: to enhance lives, create opportunities, and foster a sustainable, prosperous future for all agri citizens through an efficient agri trade network.”
In the near future, Ninjacart’s rebranded identity will be easily accessible through a range of online and offline platforms, including a revamped website, social media channels, and user-friendly applications. The company is committed to ensuring effortless engagement with the brand.
Furthermore, Ninjacart is expanding its presence in offline mediums, including outdoor advertisements, print media, and industry events. Consumer activations in local markets will provide valuable opportunities for direct interaction with Ninjacart’s new brand.
Ninjacart’s marketing strategy encompasses a comprehensive digital campaign that introduces the rebrand, highlighting the mission, tagline, and improved user experience. Targeted campaigns through DSP Networks will reach diverse audiences through various OTT platforms and category apps, amplifying the reach and impact of the rebrand.
With this rebranding, Ninjacart remains steadfast in its mission to elevate the lives of agri citizens. As the brand moves forward, it will concentrate on extending its reach, enhancing its services, and nurturing a network that supports a sustainable and prosperous agricultural sector in India and beyond.