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Microsoft drops Twitter from its Ad platform. Elon Musk threathens to sue

After Elon Musk’s social network started charging for access to its programming interface, Microsoft Corporation announced that its social media planning and scheduling tools for advertisers will no longer support Twitter.

Musk responded to the announcement by accusing Microsoft of “illegally” utilising Twitter data and threatening legal action. The billionaire who purchased Twitter last year is modifying its policy to charge businesses for access to its data stream.

The Smart Campaigns service from Microsoft assists advertisers in managing social media campaigns on Facebook, Instagram, and LinkedIn. The company announced on Wednesday that as of April 25, users of the product will no longer be able to create tweets and drawings or view past tweets and engagement.

The software company is the largest investor in OpenAI, the artificial intelligence research centre that Elon Musk co-founded before departing in 2018. Musk is currently establishing a rival AI initiative.

Microsoft did not respond to a request for comment immediately.

Aryan Jakhar
Aryan Jakhar
Aryan Jakhar is an Indian Journalist with over two years of active working experience. Aryan is currently working as editor-in-chief at BusinessHeadline.in and he is reachable on contact@businessheadline.in
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