Bhumi Pednekar Invests in Eco-Friendly Startup EcoSoul Home, Appointed Brand Ambassador

Bhumi Pednekar

Renowned Bollywood actor Bhumi Pednekar has taken a significant step towards promoting sustainability and eco-conscious living by investing in the Direct-to-Consumer (D2C) eco-friendly home essentials startup, EcoSoul Home. The exact amount of Pednekar’s investment remains undisclosed. Alongside her investment, the talented actor has been named the brand ambassador of EcoSoul Home.

EcoSoul Home, a burgeoning startup that specializes in providing eco-friendly products for homes, celebrated Pednekar’s involvement in their mission on their official Instagram account. The company, which sells a range of environmentally conscious items such as crockery, cutlery, garbage bags, and tableware, expressed their excitement for this collaboration. They highlighted their shared goal of promoting a sustainable way of living and emphasized their commitment to making conscious choices that contribute to a healthier planet.

Pednekar’s partnership with EcoSoul Home reflects her dedication to driving positive change and advancing environmental sustainability. As a vocal advocate for the United Nations Development Programme’s Sustainable Development Goals (SDGs), her alignment with EcoSoul Home’s mission is seen as a natural fit.

Rahul Singh, Co-founder of EcoSoul Home, commended Pednekar’s unwavering commitment to sustainability and her role as a national advocate for SDGs. Singh expressed his excitement about the collaboration and emphasized how Pednekar’s values align seamlessly with the startup’s mission.

Founded in 2020 by Rahul Singh and Arvind Ganesan, EcoSoul Home operates as a D2C brand, offering eco-friendly products that cater to conscious consumers seeking sustainable alternatives. The company initially established its presence in countries such as the US, China, and Vietnam before expanding into the Indian market earlier this year.

This investment and brand ambassadorship mark Pednekar’s latest endeavor in supporting Indian startups. Notably, she has previously invested in diverse ventures, including the green homecare brand Beco and the boutique hotel chain Chrome Asia Hospitality Group, among others. Her involvement in various startups underscores her commitment to promoting responsible and sustainable businesses.

The intersection of Bollywood and Indian startups has become increasingly pronounced, with numerous celebrities venturing into the world of investments. Singer Sukhbir Singh recently invested in the vegan healthcare startup Fitspire. Furthermore, popular Bollywood actress Kareena Kapoor Khan invested in the D2C fruits and vegetables brand Pluckk, and Parineeti Chopra backed the personal care startup Clensta.

Pednekar’s collaboration with EcoSoul Home stands as a testament to the growing awareness and commitment of influential figures in India towards promoting eco-friendly and sustainable practices. As more Bollywood personalities align themselves with socially conscious startups, the impact on both industries is poised to create a positive ripple effect that resonates with consumers and fosters responsible consumption and business practices.


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