Apple CEO Tim Cook stated on April 17 that the business is pleased to expand on its over 25-year history in India as it prepares to launch its first company-owned shops in the nation.
“India has such a beautiful culture and an incredible energy, and we’re excited to build on our long-standing history — supporting our customers, investing in local communities, and working together to build a better future with innovations that serve humanity” Cook said.
Apple is preparing to launch its much-anticipated retail location Apple BKC in Mumbai on April 18, signalling a substantial expansion of its activities in a nation that is increasingly essential for its future development.
The iPhone company also revealed plans to launch its second shop in Delhi on April 20, as well as the unveiling of the Apple Saket barrier. The company claims that Delhi’s numerous gates, each of which marks a new chapter in the city’s lengthy history, served as inspiration for its design.
Apple’s rising goals in the nation, which is developing as a vital market in terms of sales and production capabilities, are reflected in these retail outlets. Furthermore, there is a rising premiumization tendency among Indian customers.
In recent quarters, Apple officials have said multiple times that they are seeing record revenue growth in terms of iPhone sales in India, with each quarter reporting a significant double-digit gain.
During the company’s earnings conference call in February 2023, Apple CEO Tim Cook noted that India is a “hugely exciting market” for the Cupertino tech giant, and the iPhone manufacturer is placing a lot of focus on the world’s second-largest mobile phone market.
Apple has also seen “record levels” of individuals in the nation migrating to the iPhone, according to Cook.
Cook said that the company is taking multiple steps to increase iPhone adoption in the nation, including making it more accessible via different financing options and trade-ins. In 2020, the firm will launch its online shop in India.
According to market research company Counterpoint Research, Apple is now the leader in India’s premium smartphone market (above Rs 30,000) and the country’s smartphone industry in terms of shipment value in Q4 2022. According to the company, it shipped over 6.5 million units in 2022, representing a 16% increase year over year.